The launch of the “National Cashback” program has proven to be an effective incentive to increase demand for products from Ukrainian manufacturers. Within two months of the initiative, sales increased by 9.5% in quantity terms and by 4% in monetary terms. These data were provided by the Minister of Economy Yulia Svyrydenko, referring to the Retailers Association of Ukraine.
Dairy products and sweets: shifting demand
One of the notable results of the program was a significant increase in the popularity of domestic dairy products and confectionery. Demand for these categories grew by 12% due to consumers shifting from imported goods to local products.
How have Ukrainians’ habits changed?
The program also changed citizens’ consumer behavior. According to official data:
- The number of people who prefer Ukrainian products increased by 30%.
- The share of those who have more than half of their shopping basket filled with domestic products increased by 19%.
Thanks to the financial incentive, people started spending 9.4% more on local products than before. This shows trust in Ukrainian brands and a desire to support the national economy.
250 million cashback: how does the program work?
Users of the “National Cashback” program, integrated into the “Diia” app, have the opportunity to receive 10% of the value of Ukrainian goods back to their card. To date, over 4 million citizens have accumulated 250 million hryvnias in cashback, which is twice as much as the previous month.
Conclusion: Ukrainian products on trend
“National cashback” not only motivates consumers to choose local products, but also creates a long-term platform for the development of the Ukrainian economy. Thanks to such initiatives, trust in national producers grows, stimulating local businesses to expand and improve the quality of their products.
