{"id":3824,"date":"2024-12-06T10:40:15","date_gmt":"2024-12-06T08:40:15","guid":{"rendered":"https:\/\/eaukraine.eu\/?p=6767"},"modified":"2024-12-06T12:14:29","modified_gmt":"2024-12-06T10:14:29","slug":"%d0%bf%d1%80%d0%be%d0%b3%d1%80%d0%b0%d0%bc%d0%b0-%d0%bd%d0%b0%d1%86%d1%96%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%b8%d0%b9-%d0%ba%d0%b5%d1%88%d0%b1%d0%b5%d0%ba-%d0%b2%d0%b8%d1%8f%d0%b2%d0%b8%d0%bb","status":"publish","type":"post","link":"https:\/\/eaukraine.eu\/en\/2024\/12\/06\/%d0%bf%d1%80%d0%be%d0%b3%d1%80%d0%b0%d0%bc%d0%b0-%d0%bd%d0%b0%d1%86%d1%96%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%b8%d0%b9-%d0%ba%d0%b5%d1%88%d0%b1%d0%b5%d0%ba-%d0%b2%d0%b8%d1%8f%d0%b2%d0%b8%d0%bb\/","title":{"rendered":"The \u201cNational Cashback\u201d program proved to be effective: Ukrainian products on the rise"},"content":{"rendered":"\n<p><strong>The launch of the &#8220;National Cashback&#8221; program has proven to be an effective incentive to increase demand for products from Ukrainian manufacturers. Within two months of the initiative, sales increased by 9.5% in quantity terms and by 4% in monetary terms. These data were provided by the Minister of Economy Yulia Svyrydenko, referring to the Retailers Association of Ukraine.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Dairy products and sweets: shifting demand<\/h2>\n\n\n\n<p>One of the notable results of the program was a significant increase in the popularity of domestic dairy products and confectionery. Demand for these categories grew by 12% due to consumers shifting from imported goods to local products.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">How have Ukrainians&#8217; habits changed?<\/h2>\n\n\n\n<p>The program also changed citizens&#8217; consumer behavior. According to official data:<\/p>\n\n\n\n<ul>\n<li><strong>The number of people who prefer Ukrainian products increased by 30%.<\/strong><\/li>\n\n\n\n<li><strong>The share of those who have more than half of their shopping basket filled with domestic products increased by 19%.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Thanks to the financial incentive, people started spending 9.4% more on local products than before. This shows trust in Ukrainian brands and a desire to support the national economy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">250 million cashback: how does the program work?<\/h2>\n\n\n\n<p>Users of the &#8220;National Cashback&#8221; program, integrated into the &#8220;Diia&#8221; app, have the opportunity to receive 10% of the value of Ukrainian goods back to their card. To date, over 4 million citizens have accumulated 250 million hryvnias in cashback, which is twice as much as the previous month.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Ukrainian products on trend<\/h2>\n\n\n<p>&#8220;National cashback&#8221; not only motivates consumers to choose local products, but also creates a long-term platform for the development of the Ukrainian economy. Thanks to such initiatives, trust in national producers grows, stimulating local businesses to expand and improve the quality of their products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch of the &#8220;National Cashback&#8221; program has proven to be an effective incentive to increase demand for products from Ukrainian manufacturers. Within two months of the initiative, sales increased by 9.5% in quantity terms and by 4% in monetary terms. These data were provided by the Minister of Economy Yulia Svyrydenko, referring to the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1165,1,3],"tags":[776,2031,2032],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The \u201cNational Cashback\u201d program proved to be effective: Ukrainian products on the rise - Euro-Atlantic Ukraine<\/title>\n<meta name=\"description\" content=\"The launch of the &quot;National Cashback&quot; program has proven to be an effective incentive to increase demand for products from Ukrainian manufacturers. Within two months of the initiative, sales increased by 9.5% in quantity terms and by 4% in monetary terms. 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